This campaign wanted to highlight certain Aldi products that were on offer at the time, illustrating how consumers can save money and therefore keep a bit more money in their piggy bank.
Starting with 2D illustrations to test out shapes and characters, the client wanted to keep a very generic piggy bank aesthetic so that the puppet would be instantly recognisable as one, even though it is a puppet. We initially looked at creating a foam and fleece hand puppet, but decided this wouldn't give that solid texture piggy banks usually have. So, we went for a latex version which would be painted in a similar way.
The puppet was initially sculpted in clay before taking a mould. Afterwards we cast the final puppet in latex before being airbrushed to effect. Additionally, we gave the piggy a pair of hand blown glass eyes.
Of course, a piggy bank needs coins! But not any old coins - we digitally designed and printed bespoke gold coins featuring Aldi's A logo. To give the piggy his own character we gave him a collar with one of the Aldi coins as his tag.
The resulting prop was used on Aldi's TV advert and shown nationwide in the UK.