We were asked to build a puppet that would represent Snoop Dogg for this new campaign. The idea would be to have a cute dog character that would be dressed in the vein of the musician as he raps along to the festive song written by Snoop Dogg.
We worked with the production company right from the beginning of this project and planned the best route to represent Snoop that was acceptable to the agency, client and of course Snoop Dogg himself! They wanted a cool vibe, yet a lovable cute character that the audience would instantly love. The biggest challenge with this project from a puppet making perspective was time: we had five days to build this puppet from scratch. In that time we also had to source the right fur fibre to fabricate the character. We chose a super luxury, high quality fibre that we hand stitched onto the base. The nose and bottom lip were custom moulded and cast here in our studio and painted to effect. We hand made a pair of bespoke over-sized eyes, for that animated, cute aesthetic.
The full version of the music video was released under Snoop Doggs record label. The film was directed by the renowned Emil Nava and Chloe Hughes through Ammolite Inc. The TV commercials ran throughout Christmas and broadcast in the UK, Ireland and Denmark and Just Eat's social platforms.