Working with production company OB Management, we were asked to build a puppet that would represent Snoop Dogg for this new campaign. The idea would be to have a cute dog character that would be dressed in the vein of the musician as he raps along to the festive song written by Snoop Dogg.
The biggest challenge with this project was time: we had five days to build this puppet from scratch. In that time we also had to source the right fur fibre to fabricate the character. We chose a super luxury, high quality fibre that we hand stitched onto the base. The nose, lip and eyes were all custom moulded and cast here in our studio and painted to effect.
The campaign was directed by Emil Nava and Chloe Hughes through Ammolite Inc. The TV commercials ran throughout Christmas and broadcast in the UK, Ireland and Denmark.